The birth of a transformation
- The New Year to
Begin with Amrita TV
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Amrita TV—an initiative of Amma's devotees—hit
the air today with an audiovisual extravaganza
in Trivandrum that brought together some of the
brightest stars in the Indian arts.
Amrita TV is dedicated to promoting value-oriented,
responsible and socially conscious programmes,
without compromising on the tastes and preferences
of audiences. As one can see from the station's
initial line-up, it will offer a wide-range of
programmes—serials, tele-films, movies, performing
arts, documentaries and discussion shows. It
will also establish itself as a platform for
unbiased news. |
The inauguration of this new audiovisual media
was done with the lighting of the inaugural lamp
by seven luminaries—representing the seven svaras in
music and the seven colours—they were Padmashri
Sonal Mansingh, odissi dancer of international
repute; Padma Bhushan Bhupen Hazarika, well-known singer;
Shri. Ramesh Sippy most renowned director-producer
in India; Padmashri Mohan Lal and Padmashri Mammootty—the
leading superstars of Malayalam cinema; French
film-producer Monsieur Manuel De La Roche and
Swami Amritaswarupananda Puri, Vice-Chairman
of Mata Amritanandamayi Math.
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Before the inauguration Amma's message of blessing
was aired. "We alone are the ones responsible
for many of these problems; we have created them. We
can trace the origin of all problems to the human mind.
This is where all problems start. Therefore, our primary
dharma is to cultivate values in us. Media is one of
the instruments to achieve this." Amma reminded
every one. (Click
here to read the complete message of Amma.)
The programme was conducted in M.I. College grounds
in Trivandrum. The settings were appealing and the
stage humungous, towering to a height of 43 feet. The
grounds were filled to capacity as expectant people
flocked in to take part in a programme, which they
felt was the birth of a transforming influence on society.
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Amrita TV will also feature programmes that
offer insight into the sacred texts and epics
of India, bhajan programmes will also be broadcast.
Currently all programmes are in Malayalam and is
being broadcast via satellite to all of India,
the Middle East, and the rest of Asia, Australia,
Europe, and later on Canada and the United States.
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Technical Details
Amrita TV utilises INSAT 2E/APR-1 satellite for transmission
having wide-beam footprint covering the whole of Asia
from Japan to Gulf countries, Australia, Europe and
North America. The channel uplinks from its own earth
station, which is capable of transmitting four channels
at a time.
It also uses the MPEG/ IMX format for production/post-production,
the latest technology in visual media providing excellent
colour reproduction.
Its new studios and newsroom facilities are fully
automated with fibre-optic connectivity across India
using "beehive digital news gathering technology," the
first channel to do so in South India.
visit www.amritatv.com email - info@amritatv.com
—Tulasi
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